Financial Planning

Overview

Financial Planning Team

John Dice
CERTIFIED FINANCIAL PLANNER®
John Dice, CFP®, CEBS, MBA

John is the Chief Operating Officer at LaFleur & Godfrey. He is a lifelong resident of West Michigan. With more than 30 years in numerous leadership roles in the fiduciary and investment management industry, John leverages his experience to help elevate and improve the overall client experience.

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Aaron Ritsema
CERTIFIED FINANCIAL PLANNER®
Aaron Ritsema, CFP®

Aaron is a Partner and Senior Portfolio Manager and joined the firm in April 2022. He has over 20 years of investment and financial planning experience, having previously served as a Financial Advisor at Charles Schwab & Co., Inc. He is a member of the Investment Committee and is also responsible for managing and growing client relationships. Aaron obtained his CERTIFIED FINANCIAL PLANNER® certification in 2014 and helps lead our financial planning efforts. He resides in Grand Rapids with his wife, Callie, and their two boys.

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Zac Falconer
CERTIFIED FINANCIAL PLANNER®
Zac Falconer, CFP®

Zac Falconer is a Senior Private Wealth Advisor who joined the firm in 2025 bringing over a decade of experience in investment management and financial planning, having previosuly served as a Financial Advisor at Charles Schwab & Co., Inc. He serves on the firm’s Investment Committee and plays a key role in managing and expanding client relationships. Zac is a CERTIFIED FINANCIAL PLANNER® and helps lead the firm’s financial planning efforts. He partners closely with clients to navigate complex financial decisions and develop comprehensive, goal-oriented strategies. He is a native of the greater Grand Rapids area and currently resides in Ada with his wife, Kailee, and their three daughters.

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