
Financial Planning
Overview
Guiding Your Financial Journey
Since opening our doors in 1987, we’ve never wavered from our holistic but straightforward investment philosophy: provide the investment solutions our clients need to help them realize their financial dreams.
This client-first approach, centered around our fully customized wealth management solutions, has guided everything we do. Today, we oversee more than $1 billion in client assets (as of 12/31/2025 of RAUM) reflecting the trust our clients place in our disciplined, attentive stewardship.
We help clients navigate critical financial decisions, including:
- Advanced retirement income modeling to stress-test scenarios across market conditions, inflation environments, and longevity assumptions.
- Withdrawal strategies that optimize income while reducing sequence-of-returns risk and utilize tax-efficient distribution across taxable, tax-deferred, and tax-free accounts.
- Scenario analysis for major life decisions (selling a business, pension elections, large purchases, etc.)
- Social Security, Healthcare and Medicare planning, including pre-Medicare coverage strategies and IRMAA mitigation.
- Ongoing plan monitoring with real-time adjustments as markets, tax laws, and personal circumstances evolve.
- Legacy and estate planning coordination to ensure efficient wealth transfer and alignment with client intentions.
If questions like these are on your mind, you’re in capable hands. Our team brings a shared commitment to growth, deep expertise, and a holistic perspective. Together we can help you evaluate your entire financial picture and chart a clear path toward your goals.
We focus on the details so you can focus on thriving, both now and in the years ahead.
Financial Planning Team


John is the Chief Operating Officer at LaFleur & Godfrey. He is a lifelong resident of West Michigan. With more than 30 years in numerous leadership roles in the fiduciary and investment management industry, John leverages his experience to help elevate and improve the overall client experience.


Aaron is a Partner and Senior Portfolio Manager and joined the firm in April 2022. He has over 20 years of investment and financial planning experience, having previously served as a Financial Advisor at Charles Schwab & Co., Inc. He is a member of the Investment Committee and is also responsible for managing and growing client relationships. Aaron obtained his CERTIFIED FINANCIAL PLANNER® certification in 2014 and helps lead our financial planning efforts. He resides in Grand Rapids with his wife, Callie, and their two boys.
.jpeg)
.jpeg)
Zac Falconer is a Senior Private Wealth Advisor who joined the firm in 2025 bringing over a decade of experience in investment management and financial planning, having previosuly served as a Financial Advisor at Charles Schwab & Co., Inc. He serves on the firm’s Investment Committee and plays a key role in managing and expanding client relationships. Zac is a CERTIFIED FINANCIAL PLANNER® and helps lead the firm’s financial planning efforts. He partners closely with clients to navigate complex financial decisions and develop comprehensive, goal-oriented strategies. He is a native of the greater Grand Rapids area and currently resides in Ada with his wife, Kailee, and their three daughters.